---
title: Businessmagnet B2B Portal Case Study | Turbosoft London
description: Platform architecture and re-engineering for Businessmagnet, the UK's largest B2B directory, including an SEO-preserving migration after the Applegate deal.
image: https://turbosoft.uk/hubfs/Businessmagnet-sc.png
---

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[Home](https://turbosoft.uk/) › Case Studies › Businessmagnet

# Businessmagnet

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- About the Platform: Businessmagnet is the UK's largest B2B media platform and directory, connecting over 150,000 UK suppliers with buyers across 100,000+ product and service categories.
- Industry: B2B web portal
- Services we offered: Platform architecture and re-engineering across multiple generations of the site, advertiser and supplier dashboards, buyer search and browsing experience, SEO-preserving migration, and data integration following the Applegate.co.uk acquisition.
- Partner Since: 2004

**Lee Cheesman, Founder**

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