Choosing the Right Headless CMS: Contentful vs Strapi vs Sanity

17 October 2024 | 4 minute read | By Turbosoft
HeadlessCMS

Headless content management systems (CMS) are increasingly popular for delivering content across diverse platforms. By decoupling the front end from the backend, these platforms enable flexibility, scalability, and enhanced performance.

This gives businesses the freedom to deliver content to websites, apps, and other digital platforms through APIs.

Among the many options available, Contentful, Strapi and Sanity stand out.
In this blog, we’ll explore each CMS in detail and help you understand which is best suited to your needs.

Contentful: Scalable & API-Driven

Contentful is a cloud-native headless CMS widely used by enterprises and startups alike. Its strengths lie in its scalability and developer-friendly API infrastructure, making it suitable for large-scale applications with high traffic.

Key Benefits of Contentful

API-Centric Development: Contentful is built with a strong focus on APIs. It supports both REST and GraphQL, providing developers with multiple options for integrating content into applications. This API-first approach ensures fast and flexible content delivery.

Ease of Use for Non-Technical Users: Despite being highly developer-friendly, Contentful's user interface is clean and intuitive. Content creators with minimal technical expertise can easily manage and update content, speeding up the process for marketing and editorial teams.

Scalability: Contentful excels at handling large amounts of content. It's designed for businesses that require a CMS capable of scaling up to support extensive digital ecosystems.

Global Content Delivery Network (CDN): With its integrated CDN, Contentful ensures that content is delivered quickly worldwide, making it ideal for businesses targeting a global audience.

Extensive SDK Support: Contentful offers SDKs for multiple languages, including JavaScript, PHP, Ruby, and more. This wide range of development tools ensures that it fits into almost any tech stack.

Best for: 
Enterprises or mid-size businesses looking for a robust, scalable solution that supports extensive API integrations, particularly those with distributed teams requiring content delivery across global markets.

Strapi: Open-Source & Developer-Centric

Strapi is an open-source, self-hosted CMS offering full control and flexibility. Its primary advantage is its customisability, making it ideal for developers who want to tailor their CMS to specific business needs.

Key Benefits of Strapi

Customisation and Flexibility: Strapi is entirely customisable, from the admin panel to API configurations. Developers can modify the backend, integrate third-party tools, and extend the CMS as required, making it the go-to option for businesses with complex requirements.

API-First Design: Like Contentful, Strapi is API-centric, offering both RESTful and GraphQL APIs. This gives developers flexibility in how they connect the CMS to various front-end applications, allowing for smooth, high-performing integrations.

Self-Hosted Solution: One of Strapi's standout features is that it's self-hosted. Businesses that need full control over their data and infrastructure can deploy Strapi on their own servers or preferred cloud environments. This makes it a strong choice for industries with stringent data governance requirements.

Open-Source Community and Ecosystem: Strapi’s open-source nature encourages rapid development and innovation. Its growing community contributes regularly, so there’s a wealth of plugins and custom features available.

Role-Based Access Control: Strapi has built-in role management, allowing teams to define specific permissions for different users. This is beneficial for organisations that need to tightly control who has access to certain types of content.

Best for: 
Tech-driven companies and developers who require a self-hosted, highly customisable CMS with full control over data and infrastructure. It’s also an excellent choice for teams that want to build complex custom APIs.

Sanity: Real-Time Collaboration & Structured Content

Sanity is a modern headless CMS known for its flexibility and collaborative tools. It’s an ideal choice for teams working on dynamic content projects, with its real-time editing features and structured content model.

Key Benefits of Sanity

Real-Time Collaboration: Sanity is a leader when it comes to collaboration. Multiple users can work on the same piece of content simultaneously, viewing each other's changes in real time. This feature is perfect for remote teams or businesses with distributed content creators.

Customisable Content Studio: Sanity provides a fully customisable "Content Studio" where teams can adjust the user interface to fit their specific workflows. This ensures that content creators can focus on what matters most, without being hindered by unnecessary steps.

Structured Content Management: Unlike traditional CMS platforms, Sanity uses structured content, allowing businesses to repurpose content easily across multiple platforms. This content-first approach enables organisations to deliver more consistent and efficient omnichannel experiences.

Headless and Extensible: Sanity is built to integrate with other tools and services seamlessly. It’s designed to support the dynamic needs of modern businesses, with the ability to extend functionality and connect with various APIs.

Real-Time Content Updates: Sanity’s platform is also highly dynamic, ensuring that any updates made to content are reflected across all platforms in real time. This real-time functionality is invaluable for businesses that need to keep content up to date across multiple touchpoints.

Best for: 
Content-heavy businesses that require real-time collaboration, particularly those with complex workflows and the need to deliver dynamic content across multiple channels.

When to Choose Each CMS?

  • Choose Contentful if you are part of a large organisation with global content delivery needs. Its built-in CDN and scalability make it perfect for businesses looking for seamless content management across international markets.
  • Choose Strapi if you need complete control over your CMS, with the flexibility to customise it extensively. It’s ideal for tech-focused teams that want a self-hosted solution with deep API capabilities.
  • Choose Sanity if your team prioritises collaboration and flexibility. It’s particularly well-suited for organisations that need real-time content updates and a structured content approach.

How Turbosoft Can Help

Still confused about which platform to choose?

At Turbosoft, we specialise in headless CMS solutions tailored to your business needs. 
Whether you want to scale globally with Contentful, build a custom solution with Strapi, or enhance your team's collaboration with Sanity, we can guide you.

With our in-depth knowledge of each platform, we’ll ensure seamless integration and help you make the most of your CMS investment.

If you’re looking to discuss this further, give us a ring at +44 203 650 4300.