Helping You Get the Most from Your Contentful Setup

7 April 2025 | 3 minute read | By Turbosoft
HeadlessCMS

Contentful is a brilliant choice for businesses seeking a flexible, future-proof content platform. It allows teams to scale digital experiences, manage complex content models, and work at speed—without being tied to traditional CMS limitations.

But even with a powerful tool like Contentful, success depends on how it's set up and maintained. That’s where we come in.

At Turbosoft, we work directly with in-house teams to ensure their Contentful setup supports their goals—whether that’s SEO performance, publishing efficiency, or a smoother editorial process. Here’s how we do it.

Content Model Simplification

Over time, content models can grow messy. You might end up with too many content types, inconsistent fields, or awkward relationships that slow everyone down.

We help you clean things up by:

  • Streamlining and rationalising your content structure
  • Removing redundant fields and merging overlapping types
  • Introducing best practices for scalability and long-term maintenance

A simpler model doesn’t just make for faster content entry—it also sets the stage for smoother development and easier integration.

SEO-Ready Structure

Headless CMS platforms like Contentful are ideal for modern SEO—but only if the content model supports it.

We make your content SEO-ready by:

  • Ensuring metadata fields are present, structured, and consistently used
  • Building in fallback logic so essential fields are never missed
  • Aligning the content model with your site’s technical SEO requirements

This means your content works harder behind the scenes, helping your site climb higher in search rankings with minimal effort.

Streamlined Editorial Workflows

If your team is still leaning on developers for minor updates or struggling to find the right content entries, the setup might be working against them.

We support editorial teams by:

  • Configuring permissions based on roles and responsibilities
  • Designing editor-friendly entry layouts with helpful guidance text
  • Establishing clear, efficient workflows for drafts, approvals, and publishing

The goal is simple: to make content creation less of a chore, and more of a joy.

Unlocking Platform Features

Many companies only scratch the surface of what Contentful can offer. We help you explore and implement features that truly enhance your digital operation.

Our optimisation services include:

  • Full use of modular content, references, and rich media
  • Structured asset libraries with tagging and metadata
  • Multi-language support for global publishing
  • Integrations with marketing tools, CRMs, and analytics

It’s not about using every feature—it’s about using the right ones in the right way.

Performance Visibility and Reporting

Without visibility, it’s hard to know what’s working. That’s why reporting should be part of your content setup—not an afterthought.

We help you make smarter decisions with:

  • Integrated analytics that connect Contentful with your performance tools
  • Entry-level insights to track content freshness, SEO data, and engagement
  • Custom dashboards and reports that support planning and optimisation

This arms your content and marketing teams with the data they need to deliver results.

Ongoing Maintenance and Support

Even with a strong setup, there are always little things—security updates, field tweaks, preview fixes, user questions. That’s why we offer monthly retainer support tailored to your needs.

Our clients rely on us for:

  • Regular maintenance and CMS updates
  • Day-to-day fixes and technical support
  • Security monitoring and performance optimisation
  • A reliable partner that understands their system inside out

We’re not just here for one-off projects—we’re here for the long haul.

Let’s Optimise Your Contentful Setup Together

At Turbosoft, we combine deep Contentful expertise with an understanding of how businesses operate day-to-day. Our job isn’t to rebuild what’s already working—it’s to fine-tune, support, and scale what you’ve built, so your team can move faster, publish better, and grow with confidence.

Whether you need a fresh audit, some strategic improvements, or ongoing partnership—we’d love to help.

👉 Book a slot to discuss how we can optimise your Contentful experience.