Making the Most of Strapi

15 April 2025 | 3 minute read | By Turbosoft
HeadlessCMS

Strapi has become a favourite for companies looking for a powerful, flexible CMS that doesn’t lock them into predefined templates or workflows. Its headless architecture, open-source nature, and developer-first approach make it a brilliant choice for growing businesses.

We work closely with companies to make sure their Strapi setup isn’t just “up and running” but actually tailored to serve their teams, their goals, and their long-term growth. Here’s how we do it.

It All Starts with Clean Foundations

With Strapi, it’s tempting to jump straight in and start creating content types and fields. Before long, you’ve got naming inconsistencies, repeated patterns, and no clear structure.

We begin by taking a proper look under the bonnet:

  • Are your content types modular and reusable?
  • Is everything named clearly and consistently?
  • Is the structure easy for both developers and content editors to understand?

We help tidy things up, declutter where necessary, and build a foundation that’s strong, scalable, and a joy to work with.

Removing Friction from the Everyday

Once the CMS structure is in shape, we look at how your teams are actually using it. Are there manual workarounds in place? Are publishing workflows taking longer than they should?

We step in to make those processes smoother—from simplifying input screens to reducing unnecessary clicks. Performance-wise, we also ensure your APIs are lean and fast, so your content gets to your site or app without delay.

Because let’s face it—your CMS should be helping you move quicker, not holding you back.

SEO-Ready, Out of the Box

When it comes to SEO, Strapi offers flexibility but doesn’t always give you the tools baked in. So we bring the essentials:

  • Metadata fields where you need them
  • Support for canonical URLs and redirects
  • Open Graph controls for social sharing
  • Clean, structured content for search engines to understand

It’s all integrated in a way that your marketing team can manage without always calling in a dev.

Building the Right Connections

Strapi can integrate with pretty much anything, but it takes care to do it right. We help businesses connect their CMS to CRMs like HubSpot and Salesforce, eCommerce platforms, analytics, and more.

Whether it's pushing leads from Strapi to your CRM or automating newsletter signup flows, we build secure, well-documented integrations that run quietly in the background.

Keeping It Safe, Up-to-Date, and Supported

Because Strapi moves fast, you’ll want someone in your corner keeping things secure, patched, and running at their best.

That’s where our monthly retainers come in. We keep your setup updated, monitor for any vulnerabilities or bugs, and fix issues before they become problems. We’re also there when you just need that extra pair of hands—whether your internal dev team is stretched thin or just needs backup.

Want to know what that partnership looks like in practice?
Watch this client testimonial video to see how we supported Fathom in managing their evolving CMS.


Adding Reporting and Insight

For content teams and marketers, visibility matters. That’s why we set up dashboards and reports that show exactly what’s happening inside your CMS:

  • Who’s publishing what
  • What content is going live and when
  • Where delays or bottlenecks are happening

It’s not just about oversight—it’s about enabling better, faster decisions.

Built for Growth

Above all, our aim is to help you grow into your CMS, not grow out of it.

We treat every setup as a living system that should evolve with your business—whether that means adding new content types, expanding into new channels, or simply making things easier for your team to manage. It’s why we partner with companies long-term, and it’s why many of them stick with us for years.

Let’s Make Strapi Work Harder for You

If your Strapi setup is live but not quite delivering on its promise, or if you’re just starting out and want to get it right from the beginning—we’d love to help.

👉 Book a slot to discuss how we can optimise your Strapi experience.