Hospitality & Travel

According to the 2024 Lodging Technology Study by Hospitality Technology, 69% of hospitality professionals say that integrating new technology with their existing legacy systems is their single biggest operational challenge. Add to this, the fact that according to Salesforce's 2023 State of the Connected Customer report, 78% of hotel guests now prefer to book properties that offer personalised experiences.

The details are what guests remember. Getting them right depends on your systems.

Britain's hospitality sector is as competitive as it has ever been. Guests have more choice and higher expectations, and the margin for operational error has shrunk accordingly. The properties and operators doing well are the ones whose teams have the information they need, at the moment they need it, without having to go looking for it.

What this looks like when it works

A guest books a room and their preferences are already in the system when they arrive. Pre-arrival messages go out automatically, tailored to that guest, without anyone drafting them. The team at check-in know what matters. After the stay, a thoughtful follow-up lands without anyone scheduling it. The revenue from rooms, restaurant, and spa reconciles each day without a late-night spreadsheet.

The Problems We Solve

Guest profiles that are incomplete or duplicated

A returning guest should feel like a returning guest. When the reservation system, the loyalty programme and the CRM hold separate records with no connection, that is simply not possible.

Reservations that do not reach the operational teams

A booking confirmed through an OTA that does not automatically update housekeeping, the restaurant, or the spa creates coordination problems that should not exist.

Pricing decisions made without live data

If your revenue management is not drawing on real-time booking data and demand signals, you are making pricing decisions based on a picture that is already out of date.

Daily revenue that cannot be closed cleanly

Rooms, food, drink and activities flowing through separate systems and reconciled manually means your financial picture is always slightly behind and month-end always takes longer than planned.